Digital Convergence Of Television Industry - 1387 Words

1. Digital convergence in television industry Many years ago, people gathered around the TV-sets and later on families together with friends met up and watched their favourite shows. Nowadays, due to the availability of low-priced technology as well as various channels and programmes, people lock themselves in a private space watching TV. (Harboe cited in Nicole C.Stephan W.Brenda B.Christine G. 2015). As a result, people have multiple preferences in TV programmes but nowhere to express their opinions. â€Å"One-way† communication in television industry is facing a big challenge. Web 2.0 comes out and provides a revolutionary opportunity for television industry, after that, social television is born at the right moment. Social TV is a new way people watch TV. When they watch TV, they comment on social network sites. People discard the way of facing TV screen individually, and from the social TV, participants will feel deep sense of involvement in exchanging opinions with others (Margherita P. Alessandra M. 2011). This article will mainly discuss the convergence of TV programme and social website, revenue model as well as cultural production and consumption. Take TV programme Dad Where We Go for example. 2. Case study: Dad Where We Go 2.1 Structure of TV programme and Weibo2 interaction At first Dad Where We Go broadcast on TV, and audiences know the real condition of the show. Then the official Weibo post relevant content on website, with the Weibo effect andShow MoreRelatedHum 176 Wk 2 Media Convergence Worksheet1041 Words   |  5 PagesUniversity of Phoenix Material Media Convergence Worksheet Write brief 250- to 300-word answers to each of the following: Questions Answers What is meant by the term media convergence with regard to technology, and how has it affected everyday life? 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Mass media refers to ability to communicate openly and internationally to many receivers withinRead MoreWhat Is Digital Media Convergence1467 Words   |  6 Pagesgoing to have an in-depth look at the question â€Å"what is digital media convergence†, not just a simple answer of what it is because the question may seem simple but in digital media convergence there are several underlying convergences which make up the whole idea, in this essay I am going to try a nd cover what these are and what effects technologically, socially and culturally they are having on us. First of what is Digital media convergence? It can be simplified as several processes, these are technologicalRead MoreA Brief History of the Film Industry1268 Words   |  5 PagesFilm industry is a group of factors that lead to moviemaking. The first idea of film was a picture, moreover pictures that moving in a certain way to look like a movie. The French Lumiere Brothers are the first hand of making the new modern film industry. In the beginning the films were with no technology, its lack of sound and colors, and it’s only for seconds. Then in the beginning of 1900c the narratives came to the movies and it developed to be recorded onto plastic film and shown by a movie